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Marketing Specialist

IPC Eagle, part of the IPC (Intergraded Professional Cleaning) Group, is one of the largest manufacturers of cleaning equipment in the world. We have one of the most complete lines of cleaning equipment on the market today, focused on improving the way work is done in our industry. We are currently seeking a Marketing Specialist to join our team in Minnesota. This individual will promote sales growth, generate leads, and manage direct sales initiatives and distributor communication for its sales organization. 


Tennant Company is recognized as an industry leader in the design and manufacturing of cleaning equipment  that focus on creating a cleaner, safer, healthier world. Tennant employees work to create a cleaner, safer, healthier world.  



  • Work directly with President to develop objectives and work within a team structure to accomplish objectives.
  • Develop and manage lead generation program through Dynamics CRM.
  • Develop and manage content for social media.  
  • Manage CRM for IPC Eagle users with the help of Tennant staff
  • Develop lists of potential customers and work with sales to actively solicit their business as a team.
  • Manage email and other direct communication to all prospects and distributors.
  • Develop printed and digital sales and promotional brochures
  • Manage and update interactive and sales-oriented web site through IPC WordPress platform.
  • Manage Advertising and promotional programs.
  • Create and maintain sales and demonstration videos.
  • Manage and organize all sales and marketing information on shared drive and Sales Compass.
  • CoordinateTradeshows



  • Must have a strong understanding of Adobe InDesign, Illustrator, and Photoshop for developing marketing materials. 
  • Must be able to maintain and update IPC website in WordPress platform.
  • Understanding of, or the ability to learn, video software and produce demonstration videos.
  • Good understanding of direct marketing, internet marketing, and sales. Must be able to work independently and coordinate activities through a sales team. 
  • Must have good computer skills and should be well versed in Excel, Word, and PowerPoint.


*This job is part of Tennant's IPC Eagle business and not employed directly by Tennant Company.


Equal Opportunity Employer

Tennant Company is an equal opportunity employer. Employment decisions are made on the basis of individual skill, ability, reliability, productivity, and other factors important to performance. We do not discriminate on the basis of race, color, creed, religion, sex, national origin, physical or mental disability, age, veteran status, pregnancy, sexual orientation, genetic information, gender identity, or any other basis protected by state or federal law or local ordinance.

Nearest Major Market: Minneapolis

Job Segment: Direct Marketing, Advertising, CRM, Direct Sales, Marketing, Technology, Sales

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